With eye trackers, you can get a quantified view of where one is looking at. The applicability is endless. From customers looking at shelves in shopping malls or brochures of companies, to amusement parks, browsing the menu on the mobile or doing academic research, data from eye tracking shall give you that extra edge – data that you could have never seen before. Vitasta has partnered with Tobii AB (Sweden) to bring the top notch technology to India. “Tobii eye tracking systems enable you to efficiently obtain valid and reliable eye tracking research results, by being easy to use, unobtrusive, and highly accurate and precise. The Tobii Studio eye tracking software provides a comprehensive platform for recording, observation, analysis and visualization in heat maps and gaze plots. All products are available for either purchase or rental.” – Tobii.com Eye Tracking equipments have already been supplied/leased to different Indian Institutes of Technology (IITs) and other institutes of importance like IIT-Kanpur, IIIT-Hyderabad, IIT-Gandhinagar, IIT-Kharagpur, IIT-Indore, Hyderabad University, IIT-Guwhati, Manipal Academy Of Higher Education—Manipal, Sikkim University, HBCS (Tata Institute of Fundamental Research). We have also installed Tobii eye trackers in large companies like Hindustan Levers Ltd., Millward & Brown-India, Infosys, Microsoft India, Ernst & Young and some other organizations.