Field of Use

What´s your field?

Find your field and explore how eye tracking can be applied to give you deeper insights into human behavior

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    Psychology and Neuroscience

    Tobii Pro offers eye tracking systems for psychology and neuroscience studies in a controlled research setting, such as a lab, as well as examining human behavior in real-world environments, like in an office or home

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    Marketing and Consumer Research

    Eye tracking is a unique method to objectively measure consumers' attention and spontaneous responses to marketing messages. These insights help marketers to effectively design communication to catch the shopper's eye.

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    Education

    Eye tracking is used in studies to examine education and learning processes. In addition, classrooms and labs are being equipped with this technology in order to teach tomorrow's workforce how to employ eye tracking in different fields

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    Clinical Research

    Eye tracking is seeing growing use in clinical research. Eye movement analysis is studied for the identification of ocular disease, as well as mental and neural disorders such as autism spectrum disorder, ADHD, and Parkinson's disease

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    Infant and Child Research

    Eye tracking plays an important role in gathering data about how children interact with the people and the world around them. This technology is the most unobtrusive and reliable way to collect eye movement data from infants and children

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    Human Performance

    For the vast majority of physical movement, visual behavior and human performance are closely linked. In the study of biomechanics, eye tracking is a valuable tool to gain insight into how different individuals gather cognitive information and perform